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MKT 498 Week 5 Team Assignment Syllabus ..
   
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MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper ..
   
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MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation ..
   
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MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper ..
   
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MKT 498 Week 4 Discussion Questions 4 What is a value-added network? What are the advantages and disadvantages of selecting value-added networks? How does the distribution change with the different stages of the product life cycle?  ..
   
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MKT 498 Week 4 Discussion Questions 3 What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain the effects. How can a business determine what proportion of the budget should be allocated fo..
   
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MKT 498 Week 4 Discussion Questions 2 What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an ..
   
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MKT 498 Week 4 Discussion Questions 1 What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example. ..
   
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MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper ..
   
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MKT 498 Week 3 Discussion Questions 5 What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes affect the post-evaluation of branding and positioning strategies with regards ..
   
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MKT 498 Week 3 Discussion Questions 4 Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Pro..
   
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MKT 498 Week 3 Discussion Questions 3 What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”?  ..
   
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MKT 498 Week 3 Discussion Questions 2 Identify a current and innovative advertising campaign you have observed recently. What are the characteristics of the campaign? Why is it innovative? ..
   
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MKT 498 Week 3 Discussion Questions 1 What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected? ..
   
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MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table   ..
   
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MKT 498 Week 2 Discussion Questions 6 Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide examples. ..
   
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MKT 498 Week 2 Discussion Questions 5 What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does..
   
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MKT 498 Week 2 Discussion Questions 4 What assessment tools might a business use to determine what your competition is doing? How do you collect data on the competition? Provide examples.  ..
   
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MKT 498 Week 2 Discussion Questions 3 How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples.  ..
   
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MKT 498 Week 2 Discussion Questions 2 What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?  ..
   
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MKT 498 Week 2 Discussion Questions 1 Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real? ..
   
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MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper ..
   
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MKT 498 Week 1 Discussion Questions 3 What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses important in developing an integ..
   
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MKT 498 Week 1 Discussion Questions 2 What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing stra..
   
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MKT 498 Week 1 Discussion Questions 1  What is integrated marketing?  What is the value of integrated marketing in today’s business environment?  How is integrated marketing different from traditional marketing? ..
   
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MKT 498 Complete Course Includes all weeks DQ's and assignments ..
   
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SCI 162 Week 9  Chronic Disease Presentation ..
   
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SCI 162 Week 9 Discussion Questions 5 How are complimentary or alternative health care options different that traditional health care? Are there any similarities? What are the risks of alternative and traditional health care?  ..
   
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SCI 162 Week 9 Discussion Questions 4 What do you think it means to take responsibility for your health care? Provide examples.   ..
   
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SCI 162 Week 9 Discussion Questions 3 What is your opinion of health care delivery in the United States? Is it adequate? How can health care delivery be improved in the United States? Consider private and public health delivery options. ..